Nudge: The Final Edition (UK)
ISBN: 9780241552100
RM79.95
Publisher,Penguin Uk
Publication Date,
Format, Paperback
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Shelf: Non-Fiction Books / Business Finance & Accounting / Economics
Shelf: Non-Fiction Books / Business Finance & Accounting / Economics
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Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture to help us make better decisions for ourselves, our families, and our society.
