Nudge: The Final Edition (US)
ISBN: 9780143137009
RM69.95
Publisher,Penguin US
Publication Date,
Format, Paperback
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Shelf: Non-Fiction Books / Business Finance & Accounting / Economics
Shelf: Non-Fiction Books / Business Finance & Accounting / Economics
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society.
