One Click : Jeff Bezos and the Rise of Amazon.com
Author: Brandt, Richard
ISBN: 9780670920679
RM57.95
Publisher,Portfolio UK
Publication Date,
Format, Paperback
Weight,
No. of Pages, 214
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.
- Dimensions : 5 x 0.75 x 5 inches
