One Plus One Equals Three: A Masterclass in Creative Thinking
Author: Trott, Dave
ISBN: 9781447287056
Available for pickup at
MPH TRX
Usually ready in 2-4 days
MPH Bookstores @ The Exchange TRX
L2.28-29.A, Level 2
55188 Kuala Lumpur KUL
Malaysia
Title
RM72.90
PublisherPan Macmillan UKPublication DateFormat PaperbackWeight 420 gNo. of Pages
Find this product in our store.
Shelf: Non-Fiction Books / Self Help / Self Help
Shelf: Non-Fiction Books / Self Help / Self Help
Kindly ask our staff if you cannot locate the shelf.
How do you make something out of nothing?
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.