Only Book You Will Ever Need On Branding: to start, run and grow your business

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling. In The Only Book You Will Ever Need on Branding you will find out everything you need to know fast. Using quirky illustrations to make its point you will discover how to fast forward the success of your brand in a couple of hours. You will Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you