Outbounding : Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
Author: Miller, William
ISBN: 9781400219445
RM108.50
Publisher,Amacom
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Format, Paperback
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Shelf: Non-Fiction Books / Business Finance & Accounting / Direct / Multilevel Marketing
Shelf: Non-Fiction Books / Business Finance & Accounting / Direct / Multilevel Marketing
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Many sales organizations have fallen into an overreliance on inbound lead generation. However, when the early and easy inbound leads dry up and marketing and social media efforts stop yielding the results enjoyed previously, the need for outbound activity becomes more crucial than ever. This is the critical time in the life of a business when organizations with a top-notch team trained to sell outbound successfully will rise head and shoulders above the rest.
There are no two ways about it, outbound selling can be intimidating even to the most senior rep. Yet that same intimidation around cold calling and outbound sales can be transformed into confident success ... if you have the right tools at your disposal. This book equips sales people with the knowledge, training, and road-tested sales tactics to raise the success rate (and even the enjoyment level) of their outbound sales.
There are no two ways about it, outbound selling can be intimidating even to the most senior rep. Yet that same intimidation around cold calling and outbound sales can be transformed into confident success ... if you have the right tools at your disposal. This book equips sales people with the knowledge, training, and road-tested sales tactics to raise the success rate (and even the enjoyment level) of their outbound sales.
