Pop! - Create the Perfect Pitch, Title, and Tagline for Anything (Reprint)
Author: Horn, Sam
ISBN: 9780399533617
RM75.50
Publisher,Perigee
Publication Date,
Format, Paperback
Weight,
No. of Pages, 256
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry. Reprint.
