The Power of Storytelling - Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs (1)
Author: Holtje, Jim
ISBN: 9780735204607
RM61.20
Publisher,Prentice Hall
Publication Date,
Format, Paperback
Weight,
No. of Pages, 314
An international public relations pro explains how to write attention-getting, inspirational business communications through the use of personal stories that help strengthen the message and features anecdotes from Bill Gates, Ted Turner, Steve Jobs and more. Original.
