Power Play : Tesla, Elon Musk, and the Bet of the Century
Publisher,Anchor US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 377
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world.
But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build.
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