Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions
Publisher,Harper
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
Kindly ask our staff if you cannot locate the shelf.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?
