Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

ISBN: 9780062018205
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RM42.50

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

 
Product Details

Publisher,Harper
Publication Date,
Format, Paperback
Weight, 200 g
No. of Pages,

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M
MUHAMMAD SYAKIR BAHARUDDIN

Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

R
Reuben Loh

Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions