Predictive Analytics: The Power To Predict Who Will Click, Buy, Lie, Or Die (Rev. and Updated Ed. )

This book is easily understood by all readers. Rather than a 'how to' for hands-on techies, the book entices lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. You have been predicted by companies, governments, law enforcement, hospitals and universities. Their computers say, 'I knew you were going to do that'. These institutions are seizing upon the power to predict whether you are going to click, buy, lie or die. Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future lifting a bit of the fog off our hazy view of tomorrow means pay dirt.