R.E.D. Marketing : The Three Ingredients of Leading Brands
Author: Creed, Greg; Muench, Ken
ISBN: 9781400223299
RM136.50
Publisher,HarperCollins Leadership
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 264
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Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
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Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands-Taco Bell, KFC, Pizza Hut-with a genuine track record of success.
