Red Teaming : Transform Your Business by Thinking Like the Enemy
Author: Hoffman, Bryce G.
ISBN: 9780349431468
RM72.90
Publisher,Little Brown
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Find this product in our store.
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
Kindly ask our staff if you cannot locate the shelf.
Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better, innovate and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don't get left behind.
Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems.
Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems.
