Research Methods for Business Students, 8Ed.

Name: Research Methods for Business Students, 8Ed.
Brand: PEARSON
SKU: 9781292208787
Price: 117.0 MYR
Availability: OutOfStock

Author: Saunders, Mark N.; Lewis, Philip; Thornhill, Adrian

ISBN: 9781292208787

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RM117.00

Product Details

Publisher,PEARSON
Publication Date,
Format,
Weight, 420 g
No. of Pages,

Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research

Research Methods for Business Students, 8Ed.

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