Respondent Centred Surveys

ISBN: 9781529701272
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RM1,639.82
Product Details

Publisher,Sage Pubns Ltd
Publication Date,
Format, Hardcover
Weight, 566.99 g
No. of Pages, 224

Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents' needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data--back cover.

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