
Respondent Centred Surveys
Author: Wilson, Laura/ Dickinson, Emma
ISBN: 9781529701272
Checking local availability
Title
RM1,639.82
Publisher,Sage Pubns Ltd
Publication Date,
Format, Hardcover
Weight, 566.99 g
No. of Pages, 224
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents' needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data--back cover.