Restartup: A Founder's Guide to Crisis Navigation
Author: Krishnakumar, Arunkumar
ISBN: 9781119754404
RM112.28
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
Your complete startup downturn survival guide During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn't have to mean it's time to shut up shop. Restartup shows how it's possible-by choosing to embrace instability and seizing the new opportunities it provides-to stay afloat, and even to thrive. Arunkumar Krishnakumar and Maxson Tee -tech investor, influencer, blogger, and podcaster- use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. The money pyramid-understand your crisis financing options Mental Health - drop the societal taboo for the wellbeing of the company and the founders Fundraising psychology-go beyond the deck and the proposition to get inside your investor's head Operational efficiencies-know how to cut back but still hold onto your top people Embrace the suck-see how a crisis can open up unexpected opportunities Don't let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity-and embrace the wild ride to survival and success.
