Retail Reset : Why physical stores are still the key to the future
Author: Dimas Gimeno , Luis Lara
ISBN: 9781911687344
RM86.90
Publisher,Lid Publishing
Publication Date,
Format, Paperback
Weight,
No. of Pages, 224
New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel.
About the Author
Luis Lara is the Managing Partner of Retalent, a growth strategy consultancy. Both are based in Madrid, Spain. Dimas Gimeno is the former CEO of El Corte Ingles. Today, he is Executive President of WOW, a new retail and lifestyle concept recently opened in Madrid.
- Dimensions : 6.34 x 0.98 x 9.25 inches
