Rethinking Competitive Advantage : New Rules for the Digital Age (US)
Author: Ram Charan
ISBN: 9780525575603
RM86.90
Publisher,Random House (USA)
Publication Date,
Format, Paperback
Weight,
No. of Pages, 202
Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value. A handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses.
