Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change
Author: Brill, Jonathan
ISBN: 9781264257157
RM95.00
Publisher,McGraw-Hill
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 354
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Shelf: Non-Fiction Books / Business Finance & Accounting / Nlp
Shelf: Non-Fiction Books / Business Finance & Accounting / Nlp
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A renowned business futurist shows leaders how their companies can adapt, survive, and thrive in times of radical disruption caused by the convergence of economic, technological, and social change.
Today's businesses are sailing in stormy waters-financial crises, pandemics, social chaos, trade wars, AI-with the waves getting bigger every day. In the ocean, a collision of waves can create 85-foot walls of water called rogue waves, which can sink a ship in seconds. These rogue waves aren't predictable, but they are forecastable-much like the radical changes that businesses face in our current climate. If you can get ahead of them, you can profit from them.
Today's businesses are sailing in stormy waters-financial crises, pandemics, social chaos, trade wars, AI-with the waves getting bigger every day. In the ocean, a collision of waves can create 85-foot walls of water called rogue waves, which can sink a ship in seconds. These rogue waves aren't predictable, but they are forecastable-much like the radical changes that businesses face in our current climate. If you can get ahead of them, you can profit from them.
