ROI in Marketing : The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Author: Phillips
ISBN: 9781260460421
RM165.00
Publisher,McGraw-Hill
Publication Date,
Format, Hardcover
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Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
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Marketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.
