Sales Differentiation : 19 Powerful Strategies to Win More Deals at the Prices You Want
Author: Salz, Lee B.
ISBN: 9781400238194
RM93.95
Publisher,Amacom
Publication Date,
Format, Paperback
Weight,
No. of Pages, 190
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Shelf: Non-Fiction Books / Business Finance & Accounting / Selling
Shelf: Non-Fiction Books / Business Finance & Accounting / Selling
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In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that how you sell, not just what you sell, differentiates you.
The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the what you sell chapters help salespeople: Recognize that the expression we are the best causes differentiation to backfire.Avoid the introspective question that frustrates salespeople and ask the right question to fire them up.Understand what their true differentiators are and how to effectively position them with buyers.Find differentiators in every nook and cranny of the company using the six components of the Sales Differentiation Universe.Create strategies to position differentiators so buyers see value in them.
The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the what you sell chapters help salespeople: Recognize that the expression we are the best causes differentiation to backfire.Avoid the introspective question that frustrates salespeople and ask the right question to fire them up.Understand what their true differentiators are and how to effectively position them with buyers.Find differentiators in every nook and cranny of the company using the six components of the Sales Differentiation Universe.Create strategies to position differentiators so buyers see value in them.
