Scale for Success

All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business -- turning it into an enduring success -- it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a globalarray of entrepreneurs and business leaders who have paved the way to their own versions of commercial success--