The Sea We Swim In : How Stories Work in a Data-Driven World
Author: Rose, Frank
ISBN: 9781324003137
RM119.90
Publisher,Norton
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 281
In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds-and how you can do the same.
