Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story, Craft a compelling and memorable narrative, Incorporate challenge, conflict, and resolution, Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.