Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
Author: Jeb Blount
ISBN: 9781119899297
RM103.28
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 332
In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
