Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn

ISBN: 9781264266562
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Publisher,McGraw-Hill
Publication Date,
Format, Hardcover
Weight, 504 g
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Shelf: Non-Fiction Books / Business Finance & Accounting / Selling

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As a sales professional, you know that it's harder to sell in tough times-whether it's a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive, but thrive through tough times. How do they do it? What do they do to thrive through adversity?

Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.

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