Service Design For Business: A Practical Guide To Optimizing the Customer Experience

Service Design for Business helps you transform your customer′s experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers′ needs and demands, and provides concrete strategy that can be implemented immediately. You will learn how taking a design approach to problem solving helps foster creativity and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers′ eyes. Livework pioneered the service design industry and guides organizations including Sony, the British Government, Volkswagen Procter and Gamble, the BBC and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.