Small Data, Big Disruptions : How to Spot Signals of Change and Manage Uncertainty
Author: Schwirn, Martin
ISBN: 9781632651921
RM117.50
Publisher,Career Press
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Format, Hardcover
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Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
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Small Data, Big Disruptions presents a tool kit to foresee coming changes:
Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data--first.Learn the proven 4-step process to capture small data that help envision the future. See examples of how the process anticipated major disruptions.Implement the process in your organization and learn how to initiate meaningful actions.
Small Data, Big Disruptions provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms.
Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data--first.Learn the proven 4-step process to capture small data that help envision the future. See examples of how the process anticipated major disruptions.Implement the process in your organization and learn how to initiate meaningful actions.
Small Data, Big Disruptions provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms.
