Small Fish 2.0 Mastering Brand Experience: Simple and Proven Methods of Creating a Brand Worth Sharing

Brand is about :

*The stories told by your customers to those around them,

*The values you have created through advertising and marketing,

*The happy memories you left your customers,

*The unforgettable events you have organised,

*Reconnecting communities and joining the dots of seciety

BRAND = ( PURPOSE + PEOPLE + CULTURE )