Social Media Marketing
Author: Dahl, Stephan
ISBN: 9781529720822
RM502.78
Publisher,Sage Pubns Ltd
Publication Date,
Format, Paperback
Weight,
No. of Pages, 294
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing--
