Publisher: Portfolio Uk
Weight: 180 g
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
WHY'-the most important key highlighted by the author on how to become the leader that leads. This book shares an inspiring stories from the most successful brand in the world to show how it is actually comes from the true leader. The author explains from a very simple concept, then gives a detailed explanation, in an easy way. Everyone can read it. A leader that actually inspire people, how they make people listen to them - everything is in this book.
Start With Why: How Great Leaders Inspire Everyone to Take Action
A fantastic book for any leader or business owner who wants to truly understand how to inspire others. GREAT BOOK.
This book has inspired many thoughts as I read it, but it has helped me to truly put into perspective the age-old advice to follow your passion. It's not enough to follow your passion, you got to know why you're passionate for it. I highly recommend this book to anyone struggling to figure out what they want to do when they grow up.
SImon SInek is a very great author. I have already read his book, 'Leader eat last" and fall in love with his writing. A good reference book to improve your skill!
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