Publisher: Oxford Fajar
Weight: 420 g
Strategic Management is a textbook for students pursuing undergraduate courses in Business Administration. It is written in line with the latest syllabus prescribed by the Ministry of Higher Education.
This book contains eleven chapters which discuss the key issues in business planning and strategic management that will help students make and justify an objective strategic decision in the business environment. Each chapter includes margin notes for a quick view of the chapters; chapter summary which highlights the concepts learnt, relevant case studies, and discussion and assignment questions to test students� understanding in the application of the concepts and theories.
Payment & Security