Strategic Science Communication
Author: Besley, John C./ Dudo, Anthony
ISBN: 9781421444208
RM309.01
Publisher,Johns Hopkins Univ Pr
Publication Date,
Format, Paperback
Weight,
No. of Pages, 322
In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them--
