Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Name: Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Brand: Harvard Business Review
SKU: 9781591391340
Price: 159.90 MYR
Availability: OutOfStock

Kaplan, Robert S.; Norton, David P.

Hardcover

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Product Details

Publisher: Harvard Business Review

ISBN: 9781591391340

Format: Hardcover

Weight: 420 g

Description

Using dozens of vivid company examples, Kaplan and Norton show how to create customized strategy maps that allow organizations to:

Clarify their strategies and communicate them to all employees

Identify the key internal processes that drive strategic success

Align investments in people, technology, and organizational capital for the greatest impact

Expose gaps in the strategies and take early corrective action

Providing the missing link between strategy formulation and implementation, this book is a blueprint for describing, measuring, and aligning intangible assets for superior performance.

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Strategy Maps: Converting Intangible Assets into Tangible Outcomes

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