SUN TZU STRATEGIES FOR SELLING

Winning sales strategies from the greatest strategist of all time

In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield - or, better yet, without doing battle at all!

This new look at The Art of War is packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor, transforming Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life actions. It will help you win big sales and keep your customers coming back for more. You'll learn how to

• Occupy the high ground - think positively
• Be willing to lose - take risks
• Be flexible - change your tactics to fit changing circumstances
• Seize the initiative - beat year competitors to the punch
• Win without fighting - develop a superior strategy
• Consolidate your achievements - sell solutions