Super Mario - How Nintendo Conquered America
Author: Ryan, Jeff
ISBN: 9781591845638
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Title
RM65.95
Publisher,Portfolio US
Publication Date,
Format, Paperback
Weight, 272.16 g
No. of Pages, 309
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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Documents the rise of the video-game icon, offering insight into its creation, the Hollywood and courtroom dramas triggered by the character's success, and Nintendo's marketing campaign targeting non-gamer consumers.