Surviving a Startup - Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top

ISBN: 9781400223190
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RM108.50
Product Details

Publisher,AMACOM
Publication Date,
Format, Paperback
Weight, 272.16 g
No. of Pages, 338

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Shelf: Non-Fiction Books / Business Finance & Accounting / General Management

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Steve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success.

The fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top.

In Surviving a Startup, Hoffman brings readers on a wild ride, sharing with them the tumultuous journey of launching a venture-funded startup and revealing what it takes to make it.

In this one-of-a-kind guide, you will learn:



A deep analysis and insights into the major challenges every entrepreneur faces when launching a business.
How to make the best possible decisions and deal with crisis situations.
Strategies for raising capital and growing a business, even when it seems impossible.
Secrets on how to manage difficult employees, demonstrate leadership, and overcome disasters.
Essential traits that enable startup founders to survive and succeed.
The best way to develop innovative products, conduct guerilla marketing campaigns, obtain PR, and outmaneuver competitors.
How to recruit the best talent, manage highly efficient teams, and motivate employees, even with little to no money.
The steps necessary to transform an idea into a robust, rapidly growing business.

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