Tencent : The extraordinary story of a Chinese Internet Enterprise
Author: Wu Xiaobo
ISBN: 9781912555567
RM199.90
Publisher,Lid Publishing
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
This is the story of an Internet giant that most of the world has yet to find out about. Started in 1998 in the Chinese southern city of Shenzhen, Tencent is today one of the world's largest and most successful technology companies. Founded by Ma Huateng (Pony Ma) and four friends, Tencent first launched its QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has since moved into web portals, social networks (WeChat), multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. Through unique and unprecedented access to the company and other key players, this book examines the incredible rise of Tencent, and gets inside the company's truly innovative thinking and approach to technology and business.
