Thank You For Arguing 4Ed

ISBN: 9780593237380
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RM109.90
Product Details

Publisher,Random House US
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages, 480

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Shelf: Professional Books / Business & Management

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The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully
 
“Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx
 
Now in its fourth edition, Jay Heinrichs’s 
Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. 

Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as:

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