The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist―without ever setting foot on the mat.

Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including: 

• The Pyramid Principle: the importance of investing in a strong foundation 
• The Acceptance Principle: recognizing when it’s better to yield than to resist 
• The Pivot Principle: the value of changing your perspective to increase your effectiveness 
• The Redirection Principle: using unfavorable circumstances to create favorable outcomes 

Intended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles―and 32 companion videos on each principle’s physical application for self-defense from Rener himself―will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home. Along with multi-award–winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.

About the Authors

Rener Gracie was born into the family that founded Brazilian jiu-jitsu and the UFC (Ultimate Fighting Championship). In 2009, with the help of his brother, Ryron Gracie, he  created the first interactive online learning center for Brazilian jiu-jitsu. Rener is also founder and CEO of several multimillion-dollar companies; has invented several products including Quikflip Apparel, the sweatshirt that converts into a backpack, and the Sleeper Hold, the world’s best travel pillow; and has appeared on ABC’s Shark Tank.

Paul Volponi is the award-winning author of 20 books including Phyllis George: Shattering the Ceiling (a nonfiction biography), and the novels The Final Four and Top Prospect.

Reviews

“I learned these 32 principles over decades of jiu-jitsu practice... Rener Gracie codifies them in a simple, clear, digestible way, making them accessible to any person in any situation, regardless of whether they are a black belt in jiu-jitsu or have never learned a martial art.” —Jocko Willink, retired US Navy SEAL, #1 New York Times bestselling author, podcaster, and entrepreneur

“A must-read for anyone seeking to succeed in life... I love the analogies and practical advice this book has on how the principles of jiu-jitsu can be applied beyond the mat to achieve success in all aspects of life.” —Cynthia Rothrock, five-time undefeated world champion martial artist, action star, and inductee in the Black Belt Hall of Fame

“Jiu-jitsu is a super power. Whether it’s used to protect yourself and your family, or in your professional pursuits, it provides an incalculable advantage. Rener Gracie... brilliantly breaks down these universal problem-solving principles in real time for use in any environment.” —Tim Kennedy, former UFC fighter, US Special Forces soldier, New York Times bestselling author, and entrepreneur

Dimensions: 15.88 x 2.54 x 23.65 cm