The AirAsia Story (Revised Edition)

Since bursting onto the scene in 2002, AirAsia has quickly become the most successful budget airline in Asia today.

This book traces AirAsia's eventful history from its humble beginning as a small-time player with only two aircrafts to its credit and $40 million in debt from Day 1 of its operations, to its present-day success as THE trendsetter among low-cost airlines in Asia. It now carries millions of passengers every year, making millions in net profits in the process.

This happened in the aftermath of 9/11 and despite very stiff competition from many other budget airlines in the region as well as leadership from a CEO who was unfamiliar with the airlines industry.

Yet AirAsia's journey to success has been anything but smooth.

This book reveals its challenges, hurdles, bumps and how it overcame them all in more detail for you to have a fuller understanding of just how remarkable its achievements really are.

Get ready to be blown away by its resilience, daring and imagination of its founders who all bravely took on the brutal circumstances they were in (and still are) that resulted in AirAsia becoming THE brand on the lips of budget air travellers all over Asia in just a few short years.

This Revised and Updated Edition adds five more new and exciting chapters to the original text. Two of them bring you deep into the mind of CEO Tony Fernandes who reveals his unconventional thoughts and philosophy in running and operating AirAsia. There's one chapter each on its sources of income (other than ticket sales) that bring in many millions of ringgit more in revenue, its ingenious and cost-effective branding exercises to its hundreds of millions of prospects from around the world, and AirAsia X's long-haul carrier aspirations and challenges in trying to become the first long-haul budget airline in the world to do it successfully!