The Alibaba Way: Unleashing Grassroots Entrepreneurship to Build the World's Most Innovative Internet Company

How e-commerce giant Alibaba is giving grassroots entrepreneurs the power and drive to succeed in the e-commerce market―and you can, too…

The world’s largest online trading platform, Alibaba has created an astounding model for enterprise and growth in the 21st century. The story behind Alibaba’s incredible success is not only fascinating, it’s truly inspiring―especially if you’re a small business owner or ambitious entrepreneur who wants to increase sales, satisfy customers, and drive innovation in the e-commerce world.

The Alibaba Way will show you:

* How rural villagers with little experience―and even less resources―are lifting themselves out of poverty using Alibaba’s online trading site, Taobao.com

* How small local businesses are growing into nationwide industries by adapting to the needs, preferences, and buying habits of Alibaba customers

* How online sellers are finding exciting new ways to “routinize” innovation by using the Alibaba platform to identify trends, customize services, and boost production

* How grassroots individuals can borrow money without a credit record or collateral; and make money by establishing a wealth management account

The case studies and targeted essays in this eye-opening book reveal the greatest sales secrets of China’s amazing online successes―secrets that can be used to grow your own small business into a sustainable, global powerhouse. This is the most cost-effective way to make the most of your resources―and take the e-commerce world by storm. This is The Alibaba Way―growing by unleashing grassroots entrepreneurship.

It’s the ultimate e-commerce success story―a powerful new growth model for small business start-ups and grassroots entrepreneurs.