The Alibaba Way: Unleashing Grass Roots Entrepreneurship To

How e-commerce giant Alibaba is giving grassroots entrepreneurs the power and drive to succeed in the e-commerce marketâ"and you can, tooâ¦

The worldâs largest online trading platform, Alibaba has created an astounding model for enterprise and growth in the 21st century. The story behind Alibabaâs incredible success is not only fascinating, itâs truly inspiringâ"especially if youâre a small business owner or ambitious entrepreneur who wants to increase sales, satisfy customers, and drive innovation in the e-commerce world.

THE ALIBABA WAY will show you:

* How rural villagers with little experienceâ"and even less resourcesâ"are lifting themselves out of poverty using Alibabaâs online trading site, Taobao.com

* How small local businesses are growing into nationwide industries by adapting to the needs, preferences, and buying habits of Alibaba customers

* How online sellers are finding exciting new ways to âroutinizeâ innovation by using the Alibaba platform to identify trends, customize services, and boost production

* How grassroots individuals can borrow money without a credit record or collateral; and make money by establishing a wealth management account

Now available in America for the first time, the case studies and targeted essays in this eye-opening book reveal the greatest sales secrets of Chinaâs amazing online successesâ"secrets that can be used to grow your own small business into a sustainable, global powerhouse. This is the most cost-effective way to make the most of your resourcesâ"and take the e-commerce world by storm. This is The Alibaba Wayâ"growing by unleashing grassroots entrepreneurship.

Itâs the ultimate e-commerce success storyâ"a powerful new growth model for small business start-ups and grassroots entrepreneurs.

Part eBay, part Google, part PayPal, the Chinese company known as Alibaba was launched by its founder Jack Ma in 1999 in a small apartment with a staff of only eighteen people. It quickly became one of the fastest growing Internet companies in the world, with more than 10 million e-commerce participants and a digital ecosystem serving a hundred million consumers per day.