THE APPLE EXPERIENCE
Publisher,Mcgraw Hill
Publication Date,
Format, Paperback
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The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple's retail space, and extensive research into the company's training programs. It helps retail business leaders serve both internal and external companies, create 'fearless' employees, and develop a 'feedback loop' that benefits everyone at every level.
About the Author:
Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several internationally bestselling and award–winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, andThe Power of foursquare. Gallo has been featured in the Wall Street Journal, theNew York Times, and Success magazine and on CNBC. He lives in Pleasanton, California, with his wife and two daughters.
