In this book, he straddles the East and the West to interview world-renowned investors, venture capitalists, conglomerates, startups, creatives, and legal and financial experts to identify the components of a pitch that makes an impact-whoever you are, wherever you are, and at whatever stage of your idea, start-up, or scale-up. He dives deep into the minds and methods of founders who pitched their way to million-dollar valuations, and tackles lessons that can be learned from those who failed.