Click on the Google Preview image above to read some pages of this book!
In a letter to the author, advertising agency Ogilvy & Mather’s Chair and CEO emeritus Shelly Lazarus said, “The book is terrific. It’s an easy read, and I agree with every word.”
Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, “sensible, timeless advice for distinguishing your brand through generosity of spirit.”
This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work.
The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about “what’s wrong with advertising,” setting up the material to follow. It ends with a provocative question, “Is account management dead,” that the author counters in convincing fashion. In between there is practical, accessible content designed to help people get better at what they do.