The Art of Creative Thinking

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.

Rod Judkins, lecturer at the world-famous St Martin''s College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol''s studio to Einstein''s desk - he distils a lifetime''s expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You''ll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it''s technically illegal to be as good as Michelangelo.