The Art of Excellent Products : Enchanting Customers with Premium Brand Experiences
Author: Illy, Riccardo
ISBN: 9781400225101
RM93.95
Publisher,Amacom
Publication Date,
Format, Paperback
Weight,
No. of Pages, 184
Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values. Steeped in businessman Riccardo Illy's personal experiences using these tried and tested Italian business standards to run his family's world-renowned coffee company for generations you will:
- Learn how to approach your research and development process to find ways to add quality to your products and brand.
- Understand how Italians have created so many brands that have stood the test of time.
- Learn how to approach the marketplace so that your product stands out as the go-to product.
