The Art of Influence: Stories and Lessons from a Life in PR and Communications

This book features real stories and cases from the author’s three decades working in public relations in a global MNC.

Stories include learning from similar cases from other industries or sources, as well as personal reflections. They are also blended with the latest thinking and developments of corporate communications and public relations. The book will offer insights and guidance that may prove valuable in navigating similar challenges and fostering a deeper understanding of the complexities of PR.