The Atomi Way: An Insight into Japanese Lifestyle, Business Culture & Consumer Mindset

It's not an exaggeration to say that the world is in love with all things Japanese, not least Japanese design, cuisine, lifestyle and culture. There is something wondrous - and at the same time a little mysterious - about how the Japanese do these things so well.

The Atomi Way offers an invaluable inside look at what goes into Japan's "secret recipe". It is written by Andrew Tan and Mitsuko Murano, the couple behind the atomi brand, which has been bringing the best of Japan-made design to Singapore and the wider world of discerning consumers since 2009. The marriage of two cultures, and Andrew's experiences as a "son-in-law of Japan" make them an ideal guide to this fascinating exploration.

Topics covered in the book include the beauty of Japanese design, the consumer mindset of the Japanese, the business culture of Japanese organisations, and even the life of a Singapore-Japanese family. Discover quirky parts of Japan, the philosophy underpinning Japanese aesthetics, the mindfulness of Japanese business culture, Japan's education system, and more. For admirers of Japan's unique culture, this book is a delightful and illuminating read.

About The Author

Andrew Tan is the co-founder of atomi, a Singapore-based lifestyle brand dedicated to made-in-Japan products, which was set up with his wife, Mitsuko Murano, in 2009. atomi has established itself as the go-to purveyor of high-quality Japanese furniture, homeware, clothing, gifts and bespoke management consultation services. 

• Dimensions: 216 mm x 135 mm