The Business of Belonging
Author: Spinks, David
ISBN: 9781119766124
RM107.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 188
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Shelf: Non-Fiction Books / Business Finance & Accounting / Selling
Shelf: Non-Fiction Books / Business Finance & Accounting / Selling
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From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts-including how community drives measurable business value and what the appropriate metrics are-to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.
